Une étude intéressante sur les Millenials (nés entre 1980 et 2010) en cuisine, par Think with Google, qq extraits pour vous allécher :
Millennials are bringing their I-want-to-do attitudes and their mobile devices into the kitchen. They’re turning to mobile at every phase of the cooking journey.
The smartphone is becoming the ultimate sous-chef
The cooking journey starts with a spark—a curiosity about what to cook
Top 100 food search terms tend to be broad in nature : « dinner ideas, » « healthy recipes, » and « slow cooker recipes, »
« Oreo Snack Hacks: Sprinkles »
For brands: The cooking journey doesn’t end once the ingredients have been bought and the pans are in place. Think beyond the recipe and how-tos, and consider ways to promote a fun and social cooking experience for millennials, whether their family and friends are in the kitchen or across the country.